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  • Writer's pictureCIAAD


Updated: Jun 3, 2023



“Successfully interacting with diverse individuals and groups to create partnerships, networks, and dynamic human systems with high levels of performance, a strong work ethic, and a commitment to the mission, vision and goals”.

A senior development Director with experience in the global real estate, lifestyle and design industries, Virna is part of the team of a diversified multinational organization with proven expertise in proactive regional client’s relations, crisis and issues management, public affairs, launch operations and external and internal communications with a focus in the development sector overall.

With start-up, profit-responsible business development, operations and sales experience in the Middle East and Europe, she is a seasoned hospitality and mix-use specialist, used to developing long-term client relationships with established links amongst the business, design and real estate communities.

Virna is working as Global relationship leader KCA International Designers Ltd.

KCA International is one of leaders in luxury interior design internationally. Since 1989 they became world famous thanks to the Burj Al Arab hotel, today they have an impressive Clients and project list with diversity of work ranging from luxury hotels and residences to public projects such as airports, auditoriums and entertainment district.

Virna was also Managing Director of Prime Real Estate, a boutique real estate advisory company specialized in global markets.

During her time as associated Director at Valhalla Associates, a consulting and managing company with focus on luxury leisure Real Estate projects, she developed the Middle East markets and lead the start of their operations in the UAE.

She was also head of Hospitality at Bloom Communities part of National Holdings, where she oversaw the Lifestyle and Sport’s sectors and created the winning strategies for the Group future developments in the EMEA region.

Virna was one of the founding members of Ruwaad Holdings LLC early 2000 and was Director of Business Development of this real estate development and investment holding company focusing on the hospitality, entertainment and lifestyle sectors on a global scale, with a focus on Africa and GCC.

As operations at ACCOR Hotels DWTC, she emerged as a talented driver involved in all operations since the project’s inception early 2000. Her valued contribution ranging from managing contractor relations, as well as spearheading the launch, branding and marketing of this premier business and hospitality hub and played a pivotal role in ensuring the properties’ elevated positioning regionally and worldwide.

Proficient in handling all operational aspects of hospitality start-ups, Virna proved her unique skill set as part of the launch team of Disneyland Paris where she managed several departments (Hotels operations and the VIP department for the entire resort)

Motivated, goal-orientated and a true self-starter, Virna is fluent in five European languages. She holds a PHD Degree from one of the world’s oldest educational hubs; Bologna University in Italy. Her education, aptitudes and experience has given her the ability to add value in the scope of her various top managerial roles in Europe and The Middle East.


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