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Updated: Jun 3, 2023



A Fellow of the Chartered Institute of Marketing, Matthew helps brands define and express

themselves through strategic brand planning and project management of creative teams.

He is Managing Partner of Aeron Branding, an integrated consulting firm headquartered in

London which helps its clients create brand-led growth. Aeron specialises in creating and

managing transformative brands, design, marketing, analytics and innovation.

A frequent guest speaker at international brand and marketing conferences, Matthew has

extensive consultancy experience advising governments and companies on brand, design &

communications strategy – especially at the point of change on market entry, repositioning

and restructuring.

Matthew was previously Regional Director of the World’s largest brand consultancy and led

Interbrand’s operations in Northern Europe, Middle East, Turkey and India. He also worked

for 10 years in Advertising & Communications as a Board Director with Omnicom agencies

BBDO, Fleishman-Hillard and Porter Novelli; for whom he set up and managed their offices in

emerging markets and the Middle East.

Matthew was educated at Victoria College Jersey, University of Westminster Business

School, and following his graduation from The Royal Military Academy Sandhurst, served as

a British Army Officer for six years.


E: M: +44 788 167 7592

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