Updated: Feb 21, 2019
EXECUTIVE ADVISORY BOARD MEMBER & FOUNDING BOARD
Brett is an “Experience Master planner”, has a Masters in Design and a 25 year international design career extending from Asia to the Middle-East and Europe. He is also a two-time winner of the prestigious Singapore Presidents’ Design Award.
He has created brand environments across all platforms of experience design including retail, luxury corporate events, international sporting events, museums, traveling exhibitions, brand activation, mixed use property development and theme parks. Some notable clients include the Cannes Red Bull Air Race, Universal Studios Singapore, Ferrari World Abu Dhabi, Singapore Formula 1 Grand Prix, Youth Olympic Games, BMW Group, Etihad Museum Dubai, National Museum of Singapore, Chanel, LVMH, Khaadi Fashion and Cat Stevens/Yusuf Islam.
Brett believes that when a customer invests their precious time, the brand is duty-bound to deliver a rewarding experience. This must synergize with digital, online and e-commerce ecosystems to deliver an always-on immersion. There is waste, poor decisions and terrible design everywhere and as an Experience Master planner Brett works with brands to help them make the right decisions from the outset and thereby maximize the return from the considerable investment of time, energy and dollar.
Currently based in Dubai, Brett previously led a network of 350 designers across 20 studios in Asia and dedicates time to working with industry associations and universities to support the next generation of creatives. He is also heavily involved in developing children’s sport through his involvement in youth rugby.
Brett Cameron is an Executive Board Member at the Council for International Accreditation of Architecture & Design- CIAAD. He actively participated as juror in distinctive design panels from academia to professional practice. He brings lot of enthusiasm and energy to his audience where he stars as a distinguished speaker in forums and seminars.
Brett has a French wife and two sons. They all share an adventurous spirit and believe the family highlight to date has been the years they spent living on their boat in Singapore.
M: +971 (56) 829 0630